A big topic of constant discussion in our community is alcohol-free wine. People who've been hardcore wine drinkers who have not quit drinking search for alcohol-free alternatives. Often disappointed by the alcohol-free wines that they're finding in their supermarkets, people become really desperate to find something else of a higher quality. When it comes to good alcohol-free alternatives, the wine market has been a little slower than most to catch on with the low and no market. Thankfully, though, things are getting better.
When Laura got the opportunity to revisit London Wine Fair with 17 low and no alcohol wine alternatives, she jumped at the chance to show how this category is on the rise!
This podcast was recorded at London Wine Fair 2022 with wine experts Christine Parkinson and Harry Crowther. Both experts came along to talk about why it's important for venues to stock more low and no options, and why the length of time it takes to make wine means it's at the back of the race to market in the low and no market.