Ellie Webb, the creator of alcohol-free spirit Caleño, is Noah Villeneuve's guest this week for episode 5 of Beyond Booze.
Ellie was working for an alcohol company and doing dry January when inspiration for her solo business struck her. Inspired by the vibrant colours of Colombia, she created Caleño with an emphasis on fun. And having pushed on through hard times in setting up her business, she's a passionate advocate for the role that women can play as entrepreneurs.
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